For smaller companies looking to achieve growth at pace, a logical place to start is revamping or launching a new website and blog. However, creating a regular and engaging content feed that achieves results is the harder part that comes next – but the part that really counts.
High quality content is time-consuming and tough to create, especially for startups and smaller companies with an overstretched marketing team (or person). And with a never-ending to do list, the last thing you’ve got time to do is whip up a 500-word post on the latest market trends.
Why do startups need a content strategy?
To help you develop effective content, you need to start with an achievable content strategy. One that is driven by data – your customers, competitors and the most searched keywords in your industry.
Here’s just a few reasons why data-backed content is so valuable, and why it’s worth it.
Creating truly optimised content not only builds a business’ organic following and generates new leads but allows companies to do so without needing a sizeable team and budget.
Develops your brand
Well-established global names have already mastered brand awareness and credibility. For brands building their name, original and consistent content creates an identifiable voice.
Keeps costs down
Creating optimised content educates your audience and gets you noticed, without needing to fork out for expensive paid advertising campaigns and SEO agencies.
Does more for less
From a practical point of view, content can be easily reused, reshared and repurposed – making it one of the most cost-saving and time-saving tools for driving traffic to your website.
Achievable from anywhere
Content can be created by anyone in your team, whether staff are working from a private office, shared space or from their sofa for one day a week – as long it’s backed up by facts.
What should a content strategy include?
A content strategy doesn’t have to be a huge meaty document that consumes your time and energy – start with the key principles about why you’re doing it in the first place. Preparation is everything.
- The case for content marketing. Define your business reasons for creating content and what successful content looks like.
- Your long term goals. Scribble down the value you’re looking to provide after X months, as well as any challenges and opportunities that may crop up along the way.
- Audience personas. Describe your typical customer, including what their needs are and how they’ll consume your content (through the entire customer journey).
- Key messaging. Decide on a set of messages to tell your brand story, shape your tone of voice, steer each piece of content – and help you stand out from the crowd!
- A platform plan. Don’t forget to outline which channels you’ll be using to share content and how this will be scheduled and managed day to day.
Get a head start today
Having a healthy flow of content that generates traffic is no longer a luxury of multinational corporations.
Smaller companies working remotely or in flexible workspaces can now be empowered to master the art of search rankings and Google algorithms.
As partners of Work.Life, inflo.Ai is offering a free one-page growth strategy to new customers. Their mission is to help small, medium and large companies define their brand and tone of voice through content, while growing their business at the same time.
To register your interest, simply fill in your details.