How 1Breadcrumb found the right workspace in Soho

Case studies
Estimated read time: 4 mins
Last updated: 09/10/2025

How 1Breadcrumb found the right workspace in Soho

When you’re building a fast-growing company, your workspace needs to do more than just provide desks. It needs to adapt to your growth, support your culture, and feel like somewhere your team actually wants to be.

For 1Vreadcrumb, a rapidly expanding tech company, finding the right workspace meant leaving behind a “soulless glass box” and discovering what a workspace with genuine community could offer. A year after joining Work.Life with seven employees, they’ve nearly doubled in size – and their workspace in Soho has grown with them.

Here’s their story.

Why they chose Work.Life Soho

“We actually looked at a few other more traditional workspace options, but we just keep coming back to Work.Life because the community and the support and all of the benefits are kind of unparalleled,” the team explains. “And also the location in Soho is amazing for our team.”

Location matters, especially in London. But for 1Breadcrumb, it wasn’t just about being in Soho – it was about finding a workspace that matched their company culture and supported how they actually work.

The difference from day one

1Breadcrumb transitioned from another coworking space that, in their words, was “very soulless, sort of like a glass box.” The contrast with Work.Life was immediate.

“I think when we came here, the difference was hugely evident to the whole team.”

That difference wasn’t about fancy features or expensive fit-outs. It was about something more fundamental: the space felt like somewhere people wanted to be. The design, the atmosphere, the community – it all added up to a workspace that enhanced their culture rather than just housing it.

Community that actually means something

Many coworking spaces talk about community. Few deliver on it in practical, meaningful ways.

When 1Breadcrumb wanted to start an office book club, they approached the membership team with the idea. The response wasn’t just “that sounds nice” – it was active support to make it happen.

“The membership team were like, that’s great. We can provide wine and nibbles, and we can do it in a meeting room on a Wednesday night once a month,” the team recalls. “And now we’ve done it, I think, like, three months in a row, and it’s become a thing. So it was amazing to get that support of an idea that we had but didn’t know how to bring to life.”

This is what genuine community support looks like: not just creating events for members, but helping members create their own community moments.

Flexibility that supports rapid growth

In the year since joining Work.Life Soho, 1Breadcrumb has experienced the kind of rapid growth that many startups aspire to. They’ve almost doubled their team size – going from seven employees to nearly fourteen in the UK.

For many traditional office arrangements, this kind of growth creates problems. Lease terms don’t allow for easy expansion. Adding desks requires bureaucratic processes. Planning for future growth means committing to space you might not need yet.

1Breadcrumb’s experience was different.

“Work.Life has always been really, really good, especially the community team here, in giving us extra desks, talking about potential new office spaces,” they explain. “We hire a meeting room a couple of times a week just to have, like, a spillover space.”

The flexibility goes beyond just adding desks. It’s about having conversations about what the company needs as it grows, exploring options for larger spaces, and using meeting rooms flexibly when the team needs extra room.

“Work.Life’s been really flexible in helping support our growth in this region.”

What this means for growing companies

1Breadcrumb’s story illustrates what matters most when you’re choosing workspace for a growing team:

Community isn’t just a buzzword

Real community means your workspace provider actively supports the culture you’re building, helps bring your ideas to life, and creates an environment where your team genuinely wants to spend time.

Flexibility needs to be practical

It’s not enough to say you can scale. Growing companies need workspace providers who make scaling straightforward – extra desks when you need them, conversations about larger spaces, flexible use of additional facilities.

Location matters, but so does everything else

Being in the right location (like Soho) is important. But if the space itself is “soulless,” you’re not getting the full value. The best workspace combines great location with great environment.

The difference shows

When a workspace is right, your team knows it. The “hugely evident” difference that 1breadcrumb experienced isn’t subtle – it impacts how people feel about coming to work every day.

The Work.Life difference in Soho

Our workspace in Soho combines everything 1Breadcrumb was looking for: central London location, genuine community support, and the flexibility to grow without the constraints of traditional office space.

Our Soho location puts you in the heart of one of London’s most vibrant neighbourhoods, with excellent transport links and endless options for client meetings, team lunches, and after-work socialising.

But location is just the starting point. What makes the difference is:

  • Responsive community teams who help bring your ideas to life
  • Flexible scaling that grows with your business
  • Thoughtful design that creates an environment people enjoy
  • Practical support like meeting room access when you need overflow space
  • Real community built through member-led initiatives and events

Your workspace should support your growth

If you’re building a fast-growing company, your workspace choice matters more than you might think. It impacts your culture, your ability to scale, and your team’s daily experience.

1breadcrumb chose Work.Life Soho because it offered something different from the “glass box” alternatives. A year later, with nearly double the team size, that choice has proven right.

Ready to discover what a workspace with genuine community and flexibility can offer your growing team? Book a tour of Work.Life Soho and see the difference for yourself.

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