How Responsible Resourcing Agency found their perfect workspace in Soho

Workplace wellness & culture
Estimated read time: 4 mins
Last updated: 29/05/2025

When launching a recruitment business focused on doing things “the right way,” finding the right central London office space becomes more than just a practical decision – it’s a reflection of your values. For Responsible Resourcing Agency (RRA), Work.Life‘s flexible workspace in Soho has provided the perfect foundation for building a business that puts people at the heart of everything they do. Their experience demonstrates why Soho office space continues to attract growing businesses seeking the ideal balance of location, flexibility, and community.

Building a business that does recruitment differently

After years working in talent acquisition, RRA’s founder recognised an opportunity to transform how recruitment and HR operates within the media, advertising, and marketing industries. Their mission is refreshingly straightforward: to support positive, inclusive people attraction and retention practices for their clients.

RRA’s approach goes beyond traditional recruitment, offering everything from hiring support to fractional HR services and training and development. It’s a holistic model that recognises the full employee lifecycle, and it requires a workspace that can support this comprehensive approach.

Why location matters for client-focused businesses

For RRA, choosing Work.Life Soho wasn’t just about finding office space – it was about positioning themselves at the heart of their industry. As a recruitment agency working with media, advertising, and marketing companies, being centrally located in Soho puts them within walking distance of many clients and candidates.

“Being so central means we are a stone’s throw away from some of our clients and candidates—some in the same building,” explains RRA’s founder. This proximity isn’t just convenient; it’s strategic. When you’re building relationships and conducting face-to-face meetings regularly, location can make the difference between a quick coffee catch-up and a lengthy cross-London journey.

 

The startup workspace equation: location, flexibility, and community

For startups like RRA, the workspace decision involves balancing multiple competing priorities. You need professional credibility, cost efficiency, flexibility for growth, and access to your target market. Work.Life Soho delivers on all fronts.

The flexibility aspect is particularly crucial for recruitment businesses, where daily schedules can shift dramatically based on client needs and candidate availability. “It allows us to adapt and flex depending on what the day brings,” notes RRA’s founder. This adaptability is essential when you might need a quiet space for confidential client calls in the morning and a collaborative area for team planning in the afternoon.

Community as a business development tool

One of the most significant advantages RRA has discovered at Work.Life Soho is the built-in community of like-minded businesses. For a company focused on inclusive workplace practices, being surrounded by other startups and scale-ups creates natural opportunities for knowledge sharing and business development.

RRA has leveraged this community through lunch and learn sessions, speaking about their services and broader topics like the importance of diversity, equity, and inclusion in the workplace. These sessions are particularly valuable for the startups and scale-ups at Waverley House, who have the unique opportunity to embed great culture from the outset rather than trying to retrofit it later.

Why Soho works for professional services

Soho’s unique character makes it particularly well-suited for professional services businesses like RRA. The area’s creative energy aligns perfectly with the media, advertising, and marketing industries they serve, while the central location provides easy access to clients across London.

The neighbourhood’s mix of established agencies and emerging startups creates a dynamic environment where networking happens naturally. For a recruitment business, this organic access to potential clients and candidates is invaluable.

The workspace features that matter for recruitment

Recruitment businesses have specific workspace needs that Work.Life Soho addresses effectively:

  • Privacy for confidential conversations: Recruitment involves sensitive discussions about careers, salaries, and company changes. Having access to private meeting rooms and phone booths is essential.
  • Professional meeting spaces: First impressions matter when meeting potential candidates or clients. Professional, well-designed meeting rooms help establish credibility from the first interaction.
  • Flexible booking systems: Recruitment schedules are unpredictable. The ability to book meeting rooms on short notice or extend bookings when conversations run long is crucial.
  • Central location with transport links: Both clients and candidates need easy access to your location. Soho’s excellent transport connections make it convenient for people travelling from across London.

Building relationships in a flexible workspace

One of the challenges for businesses moving from traditional offices to flexible workspaces is maintaining team cohesion and building external relationships. RRA’s experience demonstrates how the right flexible workspace can actually enhance both.

The community aspect of Work.Life Soho has enabled RRA to build relationships with other businesses they might never have encountered in a traditional office setting. These connections have led to referrals, partnerships, and knowledge sharing opportunities that have directly contributed to their business growth.

The future of professional services workspaces

RRA’s success at Work.Life Soho illustrates a broader trend in how professional services businesses are rethinking their workspace needs. Rather than committing to long-term leases in expensive central London offices, many are finding that flexible workspaces offer better value and more opportunities for growth.

For recruitment businesses specifically, the combination of central location, professional facilities, and built-in community makes flexible workspaces an increasingly attractive option. The ability to scale up or down based on business needs, while maintaining a prestigious address and professional environment, provides the best of both worlds.

Making the move to flexible workspace

If you’re running a professional services business and considering a move to flexible workspace, RRA’s experience offers valuable insights:

  • Prioritise location: For client-facing businesses, being easily accessible to your target market is crucial
  • Embrace the community: The networking opportunities in flexible workspaces can become a significant source of business development
  • Consider your specific needs: Think about the types of conversations you have and the facilities you need to support them
  • Plan for flexibility: Choose a workspace that can adapt as your business grows and evolves

RRA’s journey demonstrates how the right workspace choice can support not just day-to-day operations, but also business growth and community building. For startups and growing businesses, Work.Life Soho offers the perfect combination of location, flexibility, and community that enables businesses to thrive.

Ready to find your perfect workspace match? Book a tour of Work.Life Soho and discover how our central location, flexible facilities, and vibrant community can support your business growth.

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