When launching a recruitment business focused on doing things “the right way,” finding the right central London office space becomes more than just a practical decision – it’s a reflection of your values. For Responsible Resourcing Agency (RRA), Work.Life‘s flexible workspace in Soho has provided the perfect foundation for building a business that puts people at the heart of everything they do. Their experience demonstrates why Soho office space continues to attract growing businesses seeking the ideal balance of location, flexibility, and community.
After years working in talent acquisition, RRA’s founder recognised an opportunity to transform how recruitment and HR operates within the media, advertising, and marketing industries. Their mission is refreshingly straightforward: to support positive, inclusive people attraction and retention practices for their clients.
RRA’s approach goes beyond traditional recruitment, offering everything from hiring support to fractional HR services and training and development. It’s a holistic model that recognises the full employee lifecycle, and it requires a workspace that can support this comprehensive approach.
For RRA, choosing Work.Life Soho wasn’t just about finding office space – it was about positioning themselves at the heart of their industry. As a recruitment agency working with media, advertising, and marketing companies, being centrally located in Soho puts them within walking distance of many clients and candidates.
“Being so central means we are a stone’s throw away from some of our clients and candidates—some in the same building,” explains RRA’s founder. This proximity isn’t just convenient; it’s strategic. When you’re building relationships and conducting face-to-face meetings regularly, location can make the difference between a quick coffee catch-up and a lengthy cross-London journey.
For startups like RRA, the workspace decision involves balancing multiple competing priorities. You need professional credibility, cost efficiency, flexibility for growth, and access to your target market. Work.Life Soho delivers on all fronts.
The flexibility aspect is particularly crucial for recruitment businesses, where daily schedules can shift dramatically based on client needs and candidate availability. “It allows us to adapt and flex depending on what the day brings,” notes RRA’s founder. This adaptability is essential when you might need a quiet space for confidential client calls in the morning and a collaborative area for team planning in the afternoon.
One of the most significant advantages RRA has discovered at Work.Life Soho is the built-in community of like-minded businesses. For a company focused on inclusive workplace practices, being surrounded by other startups and scale-ups creates natural opportunities for knowledge sharing and business development.
RRA has leveraged this community through lunch and learn sessions, speaking about their services and broader topics like the importance of diversity, equity, and inclusion in the workplace. These sessions are particularly valuable for the startups and scale-ups at Waverley House, who have the unique opportunity to embed great culture from the outset rather than trying to retrofit it later.
Soho’s unique character makes it particularly well-suited for professional services businesses like RRA. The area’s creative energy aligns perfectly with the media, advertising, and marketing industries they serve, while the central location provides easy access to clients across London.
The neighbourhood’s mix of established agencies and emerging startups creates a dynamic environment where networking happens naturally. For a recruitment business, this organic access to potential clients and candidates is invaluable.
Recruitment businesses have specific workspace needs that Work.Life Soho addresses effectively:
One of the challenges for businesses moving from traditional offices to flexible workspaces is maintaining team cohesion and building external relationships. RRA’s experience demonstrates how the right flexible workspace can actually enhance both.
The community aspect of Work.Life Soho has enabled RRA to build relationships with other businesses they might never have encountered in a traditional office setting. These connections have led to referrals, partnerships, and knowledge sharing opportunities that have directly contributed to their business growth.
RRA’s success at Work.Life Soho illustrates a broader trend in how professional services businesses are rethinking their workspace needs. Rather than committing to long-term leases in expensive central London offices, many are finding that flexible workspaces offer better value and more opportunities for growth.
For recruitment businesses specifically, the combination of central location, professional facilities, and built-in community makes flexible workspaces an increasingly attractive option. The ability to scale up or down based on business needs, while maintaining a prestigious address and professional environment, provides the best of both worlds.
If you’re running a professional services business and considering a move to flexible workspace, RRA’s experience offers valuable insights:
RRA’s journey demonstrates how the right workspace choice can support not just day-to-day operations, but also business growth and community building. For startups and growing businesses, Work.Life Soho offers the perfect combination of location, flexibility, and community that enables businesses to thrive.
Ready to find your perfect workspace match? Book a tour of Work.Life Soho and discover how our central location, flexible facilities, and vibrant community can support your business growth.
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