The media landscape moves fast. Companies pivot, teams expand, client demands evolve, and the workspace that worked six months ago might not serve today’s ambitions. For Platform Media, a dynamic media company producing content for the BBC, major brands, and broadcasters, this reality meant finding a workspace partner that could grow with them – not just accommodate them.
Seven years later, Platform Media’s journey from a radio company to a premium audio and video production powerhouse offers a compelling case study in how the right flexible workspace can become a catalyst for business growth.
Platform Media’s story with Work.Life began at our Fitzrovia location, where the company’s collaborative and creative culture found its perfect match. As a media company producing everything from BBC radio content to premium podcasts for talent and brands, Platform Media needed more than just desks and WiFi – they needed an environment that would inspire creativity and facilitate the kind of spontaneous collaboration that drives innovation in media.
“From the beginning at Fitzrovia, Work.Life really aligned with our collaborative, creative culture,” reflects the Platform Media team. This alignment wasn’t accidental. Media companies thrive on energy, connection, and the ability to pivot quickly when creative inspiration strikes or client needs shift.
But alignment was just the beginning. What truly set the foundation for Platform Media’s growth was something more fundamental: location and flexibility.
Fitzrovia isn’t just a prestigious London address – for Platform Media, it was strategically essential. With the BBC as a key client, proximity mattered. The central location provided easy access for client meetings, partner collaborations, and the kind of face-to-face interactions that still drive major media deals.
“Its central location in Fitzrovia is ideal for meeting with clients and partners and ideally for us, down the road from the BBC,” the team explained. In an industry where relationships are currency, having a professional base that impressed clients while being genuinely convenient proved invaluable.
As Platform Media expanded from radio into premium audio and video podcast production, they faced the classic scale-up challenge: how to grow without compromising the culture and environment that made them successful in the first place.
This is where many growing companies stumble. They outgrow their space and face an impossible choice: stay small in a space that no longer serves them, or move to a larger, less suitable environment that changes their entire dynamic.
Platform Media faced no such dilemma.
“As we grew, what kept us here was the flexibility – we never had to compromise on the environment our team works in.” This flexibility manifested in practical ways: the ability to expand within the Work.Life ecosystem, access to larger meeting rooms for client presentations, and ultimately, the opportunity to move to a significantly larger space while maintaining the same cultural foundation.
The transition to Work.Life St Cross Street represented more than just a move to a bigger office – it was an evolution that maintained continuity while enabling exponential growth. Moving into the largest office at the location, Platform Media found space for their expanding team without losing the collaborative atmosphere that had defined their early success.
“Moving into the largest office at St Cross Street has been a natural step in that journey, and seven months on, the team couldn’t be happier.”
This satisfaction isn’t just about square footage. It’s about maintaining the intangible elements that drive performance in creative industries: team morale, collaborative energy, and the sense that people genuinely want to come to work.
For Platform Media, employee satisfaction isn’t just a nice-to-have metric – it’s a business imperative. In the competitive media landscape, retaining top talent and keeping creative minds engaged directly impacts client deliverables and growth potential.
“Employee satisfaction is something we care deeply about, and the feedback we get from our people is that Work.Life makes a real difference. Whether it’s the thoughtful amenities, the wellness initiatives, or simply the atmosphere, it all adds up to a place where people want to come to work every day.”
This focus on employee experience has tangible business results. “That’s been a big factor in keeping our team motivated and with us as we grow.” In an industry known for high turnover and creative burnout, Platform Media’s ability to maintain team stability while scaling provides a significant competitive advantage.
Beyond the physical space and amenities, Platform Media discovered something that traditional office leases can’t provide: a community that actively contributes to business development and creative inspiration.
“The community at St Cross Street has also played a huge role – it’s not just about the space, but about being surrounded by other businesses and individuals who spark new ideas and connections.”
This community element has proven particularly valuable for a media company. Creative industries thrive on cross-pollination of ideas, unexpected collaborations, and the kind of serendipitous encounters that happen when innovative companies share space.
For Platform Media, these connections have translated into “remarkable growth, leveraging the vibrant network and collaborative environment to expand our reach and achieve new milestones.”
Perhaps the most telling aspect of Platform Media’s success story is how they view their relationship with us at Work.Life – not as a vendor relationship, but as a true partnership.
“For us, Work.Life isn’t just an office provider, it’s a partner in building the kind of culture that helps our people thrive.”
This partnership approach has enabled Platform Media to focus on what they do best – producing innovative content for major clients – while trusting that their workspace needs are understood and anticipated. From their early days producing radio content to their current portfolio of “exciting titles” spanning visual audio productions and captivating storytelling experiences, Platform Media has been able to evolve their business without workspace constraints limiting their ambitions.
Today, Platform Media produces premium audio and video podcasts for talent, brands, and broadcasters while maintaining their BBC radio production. This diversification represents significant business growth, but it also demonstrates something more important: the ability to evolve and expand without losing core identity.
The workspace flexibility that enabled this growth isn’t just about physical space – it’s about having a foundation that adapts to changing needs while maintaining the cultural elements that drive success.
Platform Media’s journey offers several key insights for other growing businesses:
Cultural alignment matters from day one: The right workspace should enhance, not compromise, your company culture.
Location can be strategic: Proximity to clients and industry hubs provides tangible business value beyond prestige.
Flexibility prevents growth bottlenecks: The ability to scale within an existing ecosystem eliminates the disruption of major relocations.
Employee satisfaction drives retention: In competitive industries, workspace quality directly impacts talent retention.
Community creates opportunities: Being surrounded by other innovative companies can spark unexpected business development.
Partnership over transaction: Viewing workspace as a strategic partnership rather than a cost centre unlocks additional value.
As Platform Media continues to expand their reach in the media landscape, their workspace requirements will likely continue to evolve. But their home at Work.Life has proven that growth doesn’t have to mean compromise, and scaling doesn’t have to mean starting over.
For other companies facing similar growth challenges, Platform Media’s story demonstrates that the right flexible workspace isn’t just about accommodation – it’s about acceleration.
Ready to explore how flexible workspace can support your company’s growth journey? Discover Work.Life locations across London, Manchester, and Reading, and join a community of businesses built to scale.
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